I think that giving away baby coffee plants is one of the coolest store promotions ever! It all started with one of our board members who went to Central America on a mission trip. He worked on a coffee farm and brought back some ripe coffee "cherries." He planted them and the rest is history. Coffee plants always remind me of my home in West Africa where, twice a year, the whole valley filled with the sweet smell of coffee blossoms. They smell a lot like jasmine and they reflect the moonlight like tropical snow. My own coffee plant is about 5 years old now and it blooms when conditions are right...
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